Building a Brand and Making Your Mark in the Media, Luxury & Retail Sectors

Friday, November 5th
9:30 am – 10:45 am

Focus
Perception: Glamour and fun! Reality: Tough businesses! Leading executives from these industries share their insights and perspectives on building a marketing strategy that endures beyond the latest “hot” trends.

Panelist

Beth Kaplan, EVP Bath & Body Works

Beth Kaplan, Executive Vice President and General Merchandise Manager
Bath & Body Works flagship stores
Beth Kaplan currently holds the position of Executive Vice President and General Merchandise Manager for Bath & Body Works flagship stores. In this role, Ms. Kaplan's focus is on the merchandise assortment, merchandising, and marketing of this new store format for BBW. Integral to this role is the development of the BBW specialty brand program, whereby BBW seeks to market in flagship stores many of the world's leading beauty and well-being brands.

Prio to joining Bath & Body Works, Ms. Kaplan was Executive Vice President of Marketing and Merchandising at Rite Aid Drugstores, where she led the repositioning of Rite Aid and new store format initiatives. Prior to Rite Aid, Ms. Kaplan worked for Procter and Gamble for 16 years. Her last role at P&G was President and General Manager of Noxell, the cosmetics division of Procter. There she was responsible for product and marketing initiatives for brands such as Cover Girl and Max Factor.

Ms. Kaplan received both an undergraduate degree in economics and an MBA from The Wharton School at the University of Pennsylvania. She has received many awards in the industry including Drugstore Marketer of the Year in 1998 and one of Advertising Age's Top 10 Women to Watch in 1999. Ms. Kaplan is married with two children.

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